The Oral-B GENIUS is the successor of Oral-B's Bluetooth® connected electric toothbrush that was introduced in 2014. It gives users real time feedback about their brushing habit. (Photograph: Oral-B)
by Dental Tribune International
BARCELONA, Spain: At this year’s Mobile World Congress, which was held in Barcelona from 22 to 25 February, Oral-B unveiled Oral-B GENIUS, the first of its kind and the company’s most intelligent brushing system to date. It uses innovative Position Detection Technology, which combines cutting-edge motion sensor technology in the brush and video recognition using a smartphone’s camera, to track areas being brushed and helps users more thoroughly clean areas that are commonly missed.
Over time, brushing incorrectly can result in oral health issues, such as tooth decay and even early tooth loss. With Oral-B GENIUS, users are able to actively monitor their brushing routine, as they receive instant feedback on the brushing of each zone of the mouth via Oral-B App 4.1, including guidance on pressure applied and brushing duration.
According to Oral-B’s P&G Motion Tracking Study, up to 80 per cent of people spend insufficient time brushing in at least one zone in their mouth and 60 per cent of people either do not brush their back molars at all or spent insufficient time brushing them. Paired with Oral-B App 4.1, the Position Detection Technology in Oral-B GENIUS tracks brush position and shows the user how to brush all zones in the mouth equally and evenly.
The new Oral-B GENIUS comes with a stylish smart travel case, which charges both the brush and a USB device, such as a smartphone, with a single plug for any voltage; a holder to mount the smartphone to the bathroom mirror, for example; and SmartRing, a personalised multicolour 360° lighting system featuring 12 different coloured lights that allow users to customise their brushes via the Oral-B App.
“Oral-B GENIUS sets a new standard in the industry, and will forever change how people approach brushing their teeth. It is the next big thing after the introduction of the electric brush overall as it helps eliminate the wrong behaviours in brushing,” said Stephen Squire, global marketing director at Procter & Gamble. “We made a commitment to digitally connected brushing two years ago and to date we have received almost a million downloads of the Oral-B App. We have built upon that solid foundation to reinforce our position as the world’s leader in oral care technology with the evolution of our intelligent brushing system—the Oral-B GENIUS.”
The Oral-B GENIUS will be available from July 2016. Users will be able to download Oral-B App 4.1 from iTunes and Google Play also from July.
For more information, visit http://goo.gl/gBvPrd
According to Oral-B’s P&G Motion Tracking Study, up to 80 per cent of people spend insufficient time brushing in at least one zone in their mouth and 60 per cent of people either do not brush their back molars at all or spent insufficient time brushing them. Paired with Oral-B App 4.1, the Position Detection Technology in Oral-B GENIUS tracks brush position and shows the user how to brush all zones in the mouth equally and evenly.
The new Oral-B GENIUS comes with a stylish smart travel case, which charges both the brush and a USB device, such as a smartphone, with a single plug for any voltage; a holder to mount the smartphone to the bathroom mirror, for example; and SmartRing, a personalised multicolour 360° lighting system featuring 12 different coloured lights that allow users to customise their brushes via the Oral-B App.
“Oral-B GENIUS sets a new standard in the industry, and will forever change how people approach brushing their teeth. It is the next big thing after the introduction of the electric brush overall as it helps eliminate the wrong behaviours in brushing,” said Stephen Squire, global marketing director at Procter & Gamble. “We made a commitment to digitally connected brushing two years ago and to date we have received almost a million downloads of the Oral-B App. We have built upon that solid foundation to reinforce our position as the world’s leader in oral care technology with the evolution of our intelligent brushing system—the Oral-B GENIUS.”
The Oral-B GENIUS will be available from July 2016. Users will be able to download Oral-B App 4.1 from iTunes and Google Play also from July.
For more information, visit http://goo.gl/gBvPrd
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